1 AIT Asian Institute of Technology

Strategic behaviors in Thai contractors

AuthorArthasith Hastheetham
Call NumberAIT Diss. no.CM-13-01
Subject(s)Contractors--Thailand
Strategic management

NoteA dissertation submitted in partial fulfillment of the requirements for the degree of Doctor of Engineering in Construction Engineering and Infrastructure Management, School of Engineering and Technology
PublisherAsian Institute of Technology
Series StatementDissertation ; no. CM-13-01
AbstractStruggling with the need to move from a project-based toward a customer-driven behavior in contractors generateshigh rate of failures in construction. These failures are caused by internal and external factors. Evidently, strategic improvements are needed.However, studies in this field show slow adaptability to change. In response to these problems, the researcher; 1) empirically investigatedstrategic attributes and their alignment via 9 Thai contractors and develop a theoretical framework of strategic behavior which is used as a tool to address different strategic alignment in Thai contractors, 2) based on the framework, 134Thai contractors were quantitatively clustered into 15 strategic alignments using K-Mean Clustering Technique. Based on similarities of mode and scope of competition, and annual sales revenue among those 15 clusters, they werecategorized into 7 different groups. Each group statistically showedhow well they functionally behave and how positive the growth of sales revenue and net profit during 3 consequence years was, 3) quantitatively confirm significant level of correlation between strategic attributes and the growth of sales revenue and net profit using Spearman Correlation Coefficient and the results are following (1) Implication of perception of external and internal environment in Thai contractors whouse 81-100% cost leadership and public work with sales revenue less than 100 Million Bath (MB) are not clear so they largely focus on cost leadership and public work which does not yield any correlation to their growths. Instead, they significantly relyon abilities of project manager, staffs and functional processes. In contrast, Thai contractors with sales revenue of 150-250 MB tend to have clear implication of perception of external environment that yield a positive effect to the growth of sales revenue. Most of functional practices do not yield any correlation to their growths, except appropriate authorities delegated to project manager and appropriate time deployed to their staffmembers to work in a project yield a positive effect to their growths. In contrast, concern on the price as a decisive procurement factor yield a negative effect to their growths, (2) Implication of perception both external and internal environment in Thai contractors who use 81-100% cost leadership and 60-80% public work with sales revenue greater than 150 MB are quite clear that enhances them to develop very systematic functional processes, highly trained staffmembers, and appropriate authorities delegated to project manager which yield a high correlation to their growths, (3) Implication of perception both external and internal environment in Thai contractors who use less than 81% cost leadership and less than 70% public work with sales revenue greater than 100 Million Bahtyields no correlation to their growths. However, scope of competition and efficient use of IT yield a positive effect to the growth of sales revenue. Unfortunately, debts used to finance their investment and inappropriate time deployed to their staffmembers to work in a project yield a negative effect to their growths. In order to yield sustainable growth of both sales revenue and net profit and survive in the present very high competitive and future construction market, perceptions both external and internal must be clear. Clear perception helps selecting right mode and scope of competition that match with external changes and fit with internal capabilities. Finally, there would be two study domains to be further studied as follows:1) a systematic mechanism to gain significant information for effectively implying business perceptions, 2) casual relationship between strategic attributes. These further will help increase sustainability to the business growth of Thai contractors
Year2013
Corresponding Series Added EntryAsian Institute of Technology. Dissertation ; no. CM-13-01
TypeDissertation
SchoolSchool of Engineering and Technology (SET)
DepartmentDepartment of Civil and Infrastucture Engineering (DCIE)
Academic Program/FoSConstruction Engineering and Infrastructure Management (CM)
Chairperson(s)Hadikusumo, B.H.W;
Examination Committee(s)Chotchai Charoenngam;Igel, Barbara;Linderoth, Henrik Carl-John;
Scholarship Donor(s)Royal Thai Government;
DegreeThesis (Ph.D.) - Asian Institute of Technology, 2013


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