The impact of green marketing strategies on consumers : green product versus green cause-related marketing | |
| Author | Alisa Sony |
| Call Number | AIT Diss. no.SM-15-02 |
| Subject(s) | Social responsibility of business--Thailand Green marketing--Thailand |
| Note | A dissertation sub mitted in partial fulfillment for the requirements of the degree of Doctor of Philosophy in Management |
| Publisher | Asian Institute of Technology |
| Series Statement | Dissertation ; no. SM-15-02 |
| Abstract | In the globalized business era, the recognition regarding the impact that businesses have on the society has increased tremendously. There are many multinational businesses that produce goods and services for consumers, provide employment to local residents, pay tax to the local government, consume natural resources , and release waste to the environment. In the past, businesses were perhaps not expected to take on developmental roles for the society, and the main role of developing the country was assumed by the government. However , now it is becoming widely accepted by many that the rol e of development within the society is s hared more by government s and businesses alike . With escalating societal expe ctation for firms to demonstrate corpor ate social responsibility, many firms have responded with various corporate social responsibility ( CSR ) initiatives. In deve loped countries, CSR is shown to produce positive |
| Year | 2015 |
| Corresponding Series Added Entry | Asian Institute of Technology. Dissertation ; no. SM-15-02 |
| Type | Dissertation |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Fergusou, David |
| Examination Committee(s) | Pisut Koomsap ;Badir, Yuosre |
| Scholarship Donor(s) | Royal Thai Government (RTG) |
| Degree | Thesis (Ph.D.) - Asian Institute of Technology, 2015 |