Project management application in advertising project : a case study of soft drink advertisement | |
| Author | Bui Quang Be |
| Call Number | AIT Proj. no.MPM-CM-14-08 |
| Subject(s) | Advertising Soft drink industry--Management |
| Note | A Project submitted in partial fulfillment of the requirements for the Degree of Master of Engineering (Professional) in Construction Engineering and Infrastructure Management, School of Engineering and Technology |
| Publisher | Asian Institute of Technology |
| Series Statement | Project ; no. MPM-CM-14-08 |
| Abstract | For a successful adverting project, good implementation of project managemen t functions is required first and very important. In Vietnam today, many companies in state and private sectors have right to do advertising shows for their products. Most of them have establish ed a project management unit to directly plan and manage project s in accord ance with the law s and regulations of Vietnam. My report is to review some project management theory, management functions commonly applied in outdoor billboard advertising in Vietnam, to study the project management functions according to the laws and regulation s of Vietnam. The report studies a kind of adverting project management in Vietnam; identif ies and analyze s the practical application of project management functions. The report then shows the strengths, weaknesses of the current practi ces and suggests improvements for the case study and for other similar projects . |
| Year | 2014 |
| Corresponding Series Added Entry | Asian Institute of Technology. Project ; no. MPM-CM-14-08 |
| Type | Project |
| School | School of Engineering and Technology (SET) |
| Department | Department of Civil and Infrastucture Engineering (DCIE) |
| Academic Program/FoS | Construction Engineering and Infrastructure Management (Professional Master) (MPM-CM) |
| Chairperson(s) | Santoso, Djoen San; |
| Examination Committee(s) | Hadikusumo, Bonaventura H. W.;Oulawan Kulchartchai; |
| Degree | Project (M. Eng.) - Asian Institute of Technology, 2014 |