A business plan : the online independent music entertainment service provider, Tagone.com | |
| Author | Ronpichate Kuwalairat |
| Call Number | AIT Proj. no.SM-08-03 |
| Subject(s) | Business planning Computer music Internet entertainment industry |
| Note | A project submitted in partial fulfillment of the requirement for the degree of Master of Business Administration in International Business |
| Publisher | Asian Institute of Technology |
| Series Statement | |
| Abstract | According to the booming of internet penetration, the number of subscribers in Thailand has moved up in the stable speed. From generation to generation, our society has changed to cyber more and more in every second. Although, our country might not have the number of internet users as much as in many developed countries like Japan, US, or Korea, but it would be in the future without any doubt. In every industry, Internet is a desirable tool for promoting, organizing, data collecting, or advertising. All of these thing are available with using very little cost compare to the others tools like TV, radio, billboard and any broadcasting, sometime it’s even costless. One of the industries, seeing the potential of using internet to raise its sale or market share is “Entertainment industry”. Here, our business would emphasize specially in music industry. Some players have started to advertise and sale their songs & services by using internet through their own website. Instead of persuading customers to buy CDs or tapes, Tagone.com is providing a place (intangible space) for anybody, any artist who is willing to show off in music either solo or band without any cost for both side. In our society (Thailand), we can see many people who have talent but no opportunities or supporters. We are still living in the bashful society (although, most of the younger generation has become more self-confidence), many of themhave not dared to show themselves, their skills to the others. If some of them take a chance, they might be success in their career, as singers or musicians. However, if they fail, they have to wait for a year or longer for a second chance, as you can see in the TV shows nowadays. Because of the limit of time and expensive cost of broadcasting, the directors have to be very selective. Where are the less that wereeliminated? What should they do after? Nobody can give an answer for all these questions. These people might improve their skill for a next chance coming up, but who can guarantee that they will do the best they can when a time has come. Tagone.com is an exactly space where these peoples can shout their voice, their secret performance out loud to the less by putting their masterwork in our website.Our service is to providing a shortcut to their achievement. (“Tagone” is a Thai’s word means shout). |
| Year | 2008 |
| Corresponding Series Added Entry | |
| Type | Project |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Donyaprueth Krairit; |
| Examination Committee(s) | Winai, Wongsurawat;Tang, John C. S.; |
| Scholarship Donor(s) | Royal Thai Government Fellowship Fellowship; |
| Degree | Project (M.B.A.) - Asian Institute of Technology, 2008 |