| Author | Kanchana Silprachawong |
| Call Number | AIT Proj. no.SM-08-04 |
| Subject(s) | Rubber Asia
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| Note | A project submitted in partial fulfillment of the requirements for the degree of Master of Business Administration |
| Publisher | Asian Institute of Technology |
| Series Statement | |
| Abstract | The project is statement about the rubber’s farming tools and an innovation of the product can increase the yield of the latex in rubber’s farming in Thailand. The product’s brand is known as Rubber Man. The product is marketing in the south of Thailand in the first period. This study is tried to analyze the main factors affected to the sales volume of the Rubber Man Products. Identification of the related factors that would be affected the customer and distributor satisfaction lead to the sales. The project is conducted through local rubber farmers in Thailand and international distributors. The survey are distributed totally of 600 sets both distributors and farmers. The numbers of the 53 surveys of distributors and 105 surveys of farmer have collected. Study results find that the marketing channel, the number of the plantation, the number of the rubber tree tapping in summer, the price, the standardization, the convenience of the product and the design are all related to the farmer’s satisfaction. Meanwhile there are only two factors, standardization and design of the product that has significant relation in the distributor’s survey. Most of the distributors and farmer are unfamiliar with the brand of the product and the function of them. Besides, the significant factors are concerned for adjust , reengineering and redesign to response the customer requirement and exceed customer satisfaction based on efficiency and effectiveness of the operation. The sales management and marketing channel is related to the strategies such as the local retail shop and the supply chain management. In addition the value creation is the most concerned to incentive the sales force through the channel. The future study should be related to the value creation of the products such as the product development, family brand, and supply chain management. Simultaneously, the sales management should be the main strategies to manage supply chain and increasing the sales volume. |
| Year | 2008 |
| Corresponding Series Added Entry | |
| Type | Project |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Donyaprueth Krairit |
| Examination Committee(s) | Tang, John C. S.;Winai Wongsurawat |
| Scholarship Donor(s) | Royal Thai Government Fellowship |
| Degree | Project (M.B.A.) - Asian Institute of Technology, 2008 |