| Author | Noparat Yingjamsiri |
| Call Number | AIT Proj. no.SM-08-07 |
| Subject(s) | Television programs for children--Thailand
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| Note | A project submitted in partial fulfilment of the requirement for the degree of Master of Business Administration in International Business |
| Publisher | Asian Institute of Technology |
| Series Statement | |
| Abstract | Children TV program is one of the cash pond industry. Within the high competition, Super Jeew keeps its competitiveness for 17 years and becomes one of the longest lasting children TV program in Thailand. Its marketing strategy is to keep updating its activities and games along the interest of the new generation together with feeding themsocial responsibility. Increasing of the program rating also help Super Jeew to increase its program sponsors. Evaluating audience satisfaction is the starting point of the marketing strategic planning. “Which activities and games do we need to change?” is the first question. Thus we start with a survey of audience behavior, attitude, and satisfaction towards the program. After the survey, we found out that Super Game is the most popular activity amongst the audiences since they can perceive high level of fun, and participation. However, the high satisfaction activity doesn’t help to create brand recognition in young audiences’ minds, but the sampling distribution, the value added product of Super Jeew, does. |
| Year | 2008 |
| Corresponding Series Added Entry | |
| Type | Project |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Winai Wongsurawat |
| Examination Committee(s) | Dimmitt, Nicholas J.;Sununta Siengthai |
| Scholarship Donor(s) | Royal Thai Government Fellowship |
| Degree | Project (M.B.A.) - Asian Institute of Technology, 2008 |