Brand evaluation and go to market strategy for Himalayan Spring Mineral Water Inc, Nepal | |
| Author | Dhungana, Prapti |
| Call Number | AIT Proj. no.SM-10-11 |
| Subject(s) | Brand--Nepal Himalayan Spring Mineral Water, Inc.--Marketing |
| Note | A project submitted in partial fulfillment of the requirements for the Degree of Masters of Business Administration |
| Publisher | Asian Institute of Technology |
| Series Statement | |
| Abstract | Himalayan Spring Mineral Water Inc is one of the leading mineral water companies in Nepal. The company has huge production capabilities and adequate infrastructure. It also has a good market share in the domestic market and has acquired accreditations as per the international standards. In spite of these strengths, the company’s first export attempt to Australia failed miserably in July 2008. The board of directors of the company see an organic need for the company to grow outside domestic markets and develop strategies to enter newer ones. This project has been conducted, to evaluate international markets for exporting Himalayan Spring Mineral water. Most importantly, to frame a branding strategy aligned with consumer perceptions to develop a powerful communication channel with the potential consumers. The successful findings and recommendations from the project may give the company an insight on the strategies to make successful entries to newer markets and extend its business as a global brand. |
| Year | 2010 |
| Corresponding Series Added Entry | |
| Type | Project |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Beise-Zee, Rian |
| Examination Committee(s) | Sununta Siengthai;Badir, Yuosre |
| Degree | Project (M.B.A.) - Asian Institute of Technology, 2010 |