O2O business model in China : a case study of Didi Taxi application | |
| Author | Jing, Guo |
| Call Number | AIT Proj. no.SM-15-05 |
| Subject(s) | Electronic commerce--China Taxicabs--China |
| Note | A project submitted in partial fulfillment of the requirements for the degree of Master of Business Administration |
| Publisher | Asian Institute of Technology |
| Series Statement | |
| Abstract | O2O is a buzz word in China now, which is short for “Online to Offline”. O2O is new mode of E - Commerce that intends to bring customers online to consume offline through various promotion methods in online channel. With O2O conception emerging in China, numerous business models combine with O2O mode to form O2O business models. Because O2O business model is newly emerging, few of them can achieve success. As one of O2O business models, Didi Taxi has attracted much attention, at the same time, it is controversial as well. Didi Taxi owns huge market within two years and grasps a large amount of resources both in users and partnerships. However, Didi Taxi keeps spending massive funds for its publicity without generating profits. This project helps us to have an ideal about how Didi Taxi business model perform on earth by analyzing its significant factors in its business mode. Then, find the problems existing in Didi Taxi business model and put forward some recommendation for Didi Taxi. |
| Year | 2015 |
| Corresponding Series Added Entry | |
| Type | Project |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Igel, Barbara |
| Examination Committee(s) | Sununta Siengthai;Badir, Yuosre |
| Scholarship Donor(s) | Asian Institute of Technology Fellowship |
| Degree | Project (M. B.A.) - Asian Institute of Technology, 2015 |