| Author | Nattida Supittayaporn |
| Call Number | AIT RSPR no.IM-12-03 |
| Subject(s) | Data mining
|
| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Engineering in Information Management, School of Engineering and Technology |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. IM-12-03 |
| Abstract | This research study proposes to use Market Basket Analysis to analyze the purchasing behavior of customers by concentrating on the relationship of the products that customers often buy together. It applies the association rules of the Apiori algorithm of Data mining. This research took Thai silk Company as the case study. Data used to analyze are the historical sales data collected from January to December in the year 2011. It contains 4,158 bills, 6 product categories, and 59 product types. Three data items which were used for Market Basket Analysis are code of product type, ID of bill, and the amount of product. The result of this study represents the association rules which are the relationships of products that are often bought together. Example of the result is “Handkerchiefs --> scarves”. From this result, the company knows the purchasing behavior of customers that when their customers purchase handkerchiefs, then, they usually buy scarves. As the result, the company can use this data for making marketing strategies such as promotion, product bundling, or recommendation. |
| Year | 2012 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. IM-12-03 |
| Type | Research Study Project Report (RSPR) |
| School | School of Engineering and Technology (SET) |
| Department | Department of Information and Communications Technologies (DICT) |
| Academic Program/FoS | Information Management (IM) |
| Chairperson(s) | Vatcharaporn Esichaikul; |
| Examination Committee(s) | Guha, Sumanta;Duboz, Raphael; |
| Scholarship Donor(s) | Royal Thai Government Fellowship; |
| Degree | Research Studies Project Report (M.Eng.) - Asian Institute of Technology, 2012 |