True convergence: a strategic planning in mobile telecommunications industry in Thailand | |
| Author | Isara Narathip |
| Call Number | AIT Rspr no.SM-10-15 |
| Subject(s) | Mobile Telecommunication Industry--Thailand Telecommunication--Thailand |
| Note | 1 e-resource |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-10-15 |
| Abstract | The competition in mobile telecommunications industry in Thailand has been intensified since the duo-monopoly was broken up by new players. In this network industry, to be the first mover is critical especially in creating a barrier for new entrants. Being a late mover, a player has to figure out which is the best strategy to outperform an incumbent. True Corporation as the third comer in the mobile service market has implemented Convergence Strategy. Can this strategy wipe off the late mover disadvantage?The study finds out that Convergence Strategy helps True in expanding its customer base as well as reducing a customer defection rate since customers perceive benefits in term of convenience, monetary saving and time saving. Moreover, True’s organization structure takes part in a success of Convergence Strategy Implementation. |
| Year | 2010 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-10-15 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Badir, Yuosre |
| Examination Committee(s) | Donyaprueth Krairit;Winai Wongsurawat |
| Scholarship Donor(s) | Royal Thai Government |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2010 |