| Author | Chettapol Kuljaras |
| Call Number | AIT RSPR no.SM-12-04 |
| Subject(s) | Electronic commerce--Thailand
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| Note | A research study Submitted in partial fulfillment of the requirements for the degree of Master of Business Administration |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-12-04 |
| Abstract | At present, Online Social Network becomes a part of business. Due to the number of user of Online Social Network in Thailand is increasing dramatically; business es seem to have opportunity to reach their target by using Online Social Network as other channel to communicate with their customer. This research study the opportunity to do business on Online Social Network in Thailand by applying the UTAUT model which developed by Venkatesh, et. al. (2003) and did survey on three main Online Social Network: Facebook, Twitter and Yoututbe. The result shows that Thai people who use Online Social Network do not much attention on business on Online Social Network. However, Thai people tend to participate in business on Online Social Network in the future and there will be an opportunity to do business on Online Social Network in Thailand in the way that businesses apply the specific strategy to do business on different Online Social Network |
| Year | 2012 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-12-04 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Donyaprueth Krairit; |
| Examination Committee(s) | Sununta Siengthai;Vatcharapol Sukhotu; |
| Degree | Research Studies Project Report (M.B.A.) - Asian Institute of Technology, 2012 |