| Author | Keller, Claire-Marie |
| Call Number | AIT RSPR no.SM-14-07 |
| Subject(s) | New products--Economic aspects
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| Note | A research study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration – MBA |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-14-07 |
| Abstract | The ability to come up with innovation is one of the most critical tasks to achieve sustainable growth. I nnovation and new p roduct development have become major challenge s for m ulti national companies, which have to define the level of standardization and adaptation of the ir product s, but also the company organization design. We have studied t he impact of the relationship between headquarter s and subsidiary – organization design, cent ralization/ decentralization of decision - making, knowledge transfer – on innovation and new product development in multinational companies . The research has been based on three case studies, in order to obtain qualitative data and gain a deep understanding of the multinational companies’ complex organization and innovation processes. Based on our findings, we introduce a framework to describe the relationships between headquarters and subsidiaries, where the headquarters can have the role of decision - ma k ers, regulators or supporters. T he decision - maker approach l eads to low intensity of cross - site knowledge - sharing, high degree of centralization of knowledge management and decision - making and a hierarchical structure. On the other hand t he partnering approach (headquarters as regulators or supporters) is more likely to allow high - intensity of cross - site knowledge sharing thanks to cross - functional and cross - company teams, autonomy of the subsidiaries and a strategic role of communities of practice. |
| Year | 2014 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-14-07 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Yuosre Badir; |
| Examination Committee(s) | Nazrul Islam;Sununta Siengthai; |
| Degree | Research report (M. BA.) - Asian Institute of Technology, 2014 |