1 AIT Asian Institute of Technology

The challenges faced by the supply chain management of Thailand rice industry during the 2011 flood

AuthorSuby, Anthony
Call NumberAIT RSPR no.SM-14-10
Subject(s)Rice trade--Thailand
Rice--Business logistics--Thailand

NoteA research submitted in partial fulfillment of the requirements for the degree of Master of Business Administration
PublisherAsian Institute of Technology
Series StatementResearch studies project report ; no. SM-14-10
AbstractNatural disasters have been identified as the biggest threats towards supply chainrisk exposureworldwide. The effect and impact of the disaster is directly and equally proportional to the vulnerability of the affected area. Thailand is home to many industrial activitiesof international companiesand critical to many global supply chains; Thailand is also prone to many natural disasters,especially hydrological. Global Climate Risk Index (CRI) 2013listedThailand as 2011’s most natural disaster-affected country and declared the 2011 flood as one of the costliest disasters.The Thai economy is export-dependent, with exports accounting for 60 percent of GDP.Rice is one of the top export products of Thailand and is also thesecond largest source of foreign exchange income. 52% of Thailand’s population is agricultural and the majority of Thai farmers grow rice on more than half of the total cultivated land in the country. For the past four decades Thailand Rice Industry (TRI) has maintainedthe leader status in global rice export. However, for the first time it dropped to the third position after the 2011 floods and hasn’t gained back the leader status ever since. Thusit becomesimportant to assess themajor challenges faced by the Thailand Rice Industry during the 2011 flood disaster and identify the main problem areas to seek thebestsolution for eliminating any kind of vulnerability towards such disasters.This paper identifiesthe key areas of TRIsupply chain that suffered major disruptions. Italso studiesthe biggest challenges faced by the businesses in their operations and the solutions adopted by them to maintain business continuity if not make profit.Vulnerability can be addressed permanently by implementing measures to make the supply chainsrobust, agile, rigid or resilient. This paper uses the Risk Matrix Model to analyze the best solution amongst the above four strategies based on the frequency and nature of the disaster; andfrom the study, making the Thailand Rice Industry supply chains resilient to disasters would effectively provide means of avoiding any risks from future natural hazards.
Year2014
Corresponding Series Added EntryAsian Institute of Technology. Research studies project report ; no. SM-14-10
TypeResearch Study Project Report (RSPR)
SchoolSchool of Management
DepartmentOther Field of Studies (No Department)
Academic Program/FoSMaster of Business Administration (MBA) (Publication code=SM)
Chairperson(s)atcharapol Sukhotu;
Examination Committee(s)Igel, Barbara;Supasith Chonglerttham;
Scholarship Donor(s)AIT Fellowship;
DegreeResearch report (M. BA.) - Asian Institute of Technology, 2014


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