Factors affecting the consumer's garment purchasing behaviour in the context of Nepal | |
| Author | Regmi, Aashish Joshi |
| Call Number | AIT RSPR no.SM-15-02 |
| Subject(s) | Garment--Nepal Clothing trade--Nepal Consumer behavior--Nepal |
| Note | A research submitted in partial fulfillment of the requirements for the degree of Master of Business Administration in Business Administration - MBA |
| Publisher | Asian Institute of Technology |
| Series Statement | Research studies project report ; no. SM-15-02 |
| Abstract | This research study seeks to identify the most important factors out of 12 factors that influence the consumers’ garment purchasing behaviour in the context of Nepal. It requires one month collecting data and information through questionnaire survey and interviews. The research found out that store characteristics, design, price, convenience and brand are the 5 most importan t factors that influence the consumers. The research also found out that these factors are dependent on income level of the respondents and not on their gender. This research study suggests the retailers to focus on their store characteristics, way they de al with their consumers, pricing strategies and updating with design of newer trend. |
| Year | 2015 |
| Corresponding Series Added Entry | Asian Institute of Technology. Research studies project report ; no. SM-15-02 |
| Type | Research Study Project Report (RSPR) |
| School | School of Management |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Donyaprueth Krairit; |
| Examination Committee(s) | Sununta Siengthai;Badir, Yuosre; |
| Scholarship Donor(s) | AIT Fellowship; |
| Degree | Research report (M.B.A.) - Asian Institute of Technology, 2015 |