Supply chain management of fresh vegetables and fruit : a case study of Allahabad, India | |
| Author | Imtiyaz, Hena |
| Call Number | AIT Thesis no.AB-12-08 |
| Subject(s) | Business logistics--India Fruit--India Vegetables--India |
| Note | A thesis submitted in partial fulfillment of the requirementfor the degree of Master of Agribusiness Management, School of Environment, Resources and Development |
| Publisher | Asian Institute of Technology |
| Series Statement | Thesis ; no. AB-12-08 |
| Abstract | The present study was conducted in Allahabad district (25.450N, 81.840E, 98 m above mean sea level), India during November, 2011 to March, 2012to evaluate existing marketing supply chains (SC1: producer -consumer, SC2: producer –retailer –consumer, SC3: producer –commission agent –retailer –consumer, SC4: producer –commission agent –wholesaler –retailer –consumer) for tomato, green chilli, cauliflower,brinjal, cabbage and guava (Allahabad safeda and Apple guava). Ten producers, commission agents, wholesalers, retailers and twenty consumers for each crop and for each marketing chain were interviewed with the help of a detailed questionnaire. Fifty consumers were interviewed separately using another questionnaire to evaluate their perception for purchasing fresh vegetables and fruits from different types of market. The net return and benefit cost ratio were higher for apple guava and tomato as compared with cabbage, green chilli, Allahabad safeda, brinjal and cauliflower. The gross marketing price, net marketing price and net profit of producer were significantly higher for marketing supply chain SC1, followed by SC2, SC3and SC4. The consumer price for fresh vegetables and guava was significantly lower in marketing supply chain SC1 as compared with SC2, SC3and SC4. The total marketing cost, total marketing loss and net marketing margin were significantly higher for marketing supply chain SC4, followed by SC3, SC2and SC1. The commission and transportation expenses were the most important factors influencing the total marketing cost of fresh vegetables and fruit. The marketing efficiency as estimated by three different methods and the producer’s share in consumer price were significantly higher in marketing supply chain SC1, followed by SC2, SC3and SC4. The net marketing price received by the producer was the most important factor influencing the producer’s share in consumer price. The overall results revealed that the net marketing price of producer, net profit of producer, marketing efficiency and producer’s share in consumer price decreases considerably with increase in the number of intermediaries in marketing supply chain. On analysis of consumer behavior based on various purchase variables, price and convenience emerged the most important factors influencing consumer decision to purchase fresh vegetables and fruits from different types of market. In order to improve the marketing efficiency, producer’s share in consumer price and provide competitive price to consumer, it is important to improve the storage, grading, packaging and transportation facilities, provide accurate market information, provide technical knowledge for production and marketing andprovide financial support for production and operation of the business. Strict policies and regulations for production and marketing of fresh vegetables and fruits should be enforced in order to maintain quality and hygiene. |
| Year | 2012 |
| Corresponding Series Added Entry | Asian Institute of Technology. Thesis ; no. AB-12-08 |
| Type | Thesis |
| School | School of Environment, Resources, and Development (SERD) |
| Department | Department of Food, Agriculture and Natural Resources (Former title: Department of Food Agriculture, and BioResources (DFAB)) |
| Academic Program/FoS | Agribusiness Management (AB) |
| Chairperson(s) | Soni, Peeyush; |
| Examination Committee(s) | Shivakoti, Ganesh P.;Athapol Noomhorm; |
| Scholarship Donor(s) | Thailand (HM Queen); |
| Degree | Thesis (M. Am.) - Asian Institute of Technology, 2012 |