| Author | Swu, Yezaho |
| Call Number | AIT Thesis no.AB-12-09 |
| Subject(s) | Pineapple--Marketing--India
|
| Note | A thesis submitted in partial fulfillment of the requirements for the degree of Master of Agribusiness Management, School of Environment, Resources and Development |
| Publisher | Asian Institute of Technology |
| Series Statement | Thesis ; no. AB-12-09 |
| Abstract | Pineapple ( Ananas Comosus ) is an herbaceous perennial crop belongs to the family of B romeliaceae. Pineapple is popularly known for its richness in flavor, aroma and taste. In Nagaland, situated in the North eastern part of India p ineapple is one of the most leading cultivated crop. Therefore, the present study was undertaken in Dimapur Dis trict of Nagaland to understand the socio - economic characteristics of pineapple growers, agronomic practices of pineapple production, marketing channels and problems faced by the farmers. In order to study the specific objectives, structured questionnaire was prepared for the valuable response from farmers. From the respondent 10 villages were selected randomly and 6 farmers from each village was interviewed with total of 60 respondent sample farmers. Although the farmers in the study area could not provide the accurate results for all information due to no record maintenance. The sample group’s size was divided into 4 namely marginal, small, medium and large which vary in different farm sizes. The sample farmer economic condition generally varies in the pat tern of education, occupations, plantation, production, and livestock according to different farm size. Beside, concentrating only in pineapple cultivation the farmers also focus into some other crops and livestock in order to sustain the economic conditio ns. In the marketing cost analysis, the study revealed that the effective marketing channel for pineapple growers was to sell directly to the consumer which reduces the sell through other channel like wholesaler or retailers. Although the farmer receives a n effecti ve marketing channel method, the cost in the increases of transportation, infrastructure , price uncertainty, and hired labour decrease in a low price. Thus, from the marketing cost analysis the most effective channel for the farmer was in channel I in marginal and small farm size which is direct sell to the consumer. Finally, in order to solve the problems faced by the farmers in terms of marketing cost, productivity, price uncertainty improvement involves in development of roads and transportation , marketing infrastructure and Government policies. |
| Year | 2012 |
| Corresponding Series Added Entry | Asian Institute of Technology. Thesis ; no. AB-12-09 |
| Type | Thesis |
| School | School of Environment, Resources, and Development (SERD) |
| Department | Department of Food, Agriculture and Natural Resources (Former title: Department of Food Agriculture, and BioResources (DFAB)) |
| Academic Program/FoS | Agribusiness Management (AB) |
| Chairperson(s) | Peeyush Soni; |
| Examination Committee(s) | Ganesh P. Shivakoti, Athapol Noomhorm; |
| Scholarship Donor(s) | Asian Institute of Technology Fellowship; |
| Degree | Thesis (M. Am.) - Asian Institute of Technology, 2012 |