| Author | Pagar, Nishant Bharat |
| Call Number | AIT Thesis no.AB-12-14 |
| Subject(s) | Pesticides--Marketing--India
|
| Note | A thesis submitted in partial fulfillment of the requirements for the degree in Master of Agribusiness Management, School of Environment, Resources and Development |
| Publisher | Asian Institute of Technology |
| Series Statement | Thesis ; no. AB-12-14 |
| Abstract | Fertilizers and Pesticides play an important role in the recent agriculture practices. Chemical pesticides have proved their significance by increasing global agricultural productivity. Nagarjuna Pesticides is one of the India‟s largest producers of pesticides.Brand identification in pesticide has increased over the past years, reveling substantial difference in the brand structure across competing products. Changes in market demand and consumers‟ preferences have encouraged the pesticides industry to differentiate its products, review production processes, reorganize its value chain, and use a mix of price and non-price marketing strategies in order to increase market share.Therefore study aims at customer brand preference for pesticides and case study of Market Potential of Nagarjuna Pesticide is taken place in Junnar Territory, India with objectives brands preferences, brand awareness and Market Potential of Nagarjuna pesticides.The methodology of the study is by farmers intercept response collection, whereby dealers were intercepted in their shops and asked the structured questionnaire for their valuable response. Non-probability and purposive sampling technique were employed with sample size of 100 farmers and 20 retailers. Also, staffs of Nagarjuna pesticide and competitors‟ were interviewed for knowing sell of both for previous five years. In our materialistic and competitive societies people want to give meaning to their consumption by extending specific preferences towards a particular brand. Hence, producers and marketers of pesticides need to identify those specific factors/variables which determine their brand preference of consumer on pesticides. Moreover, series of demographic and non-demographic variables expected to affect the selection process of brands and measure what variables most likely to influence brand preferences among pesticides. Study also aims to the relationship between consumer‟s knowledge and attitude regarding pesticide brand preference attributes and pesticide use. Finally, Sell of Nagarjuna and competitors‟ for last five years, estimated sell of Nagarjuna by formula is identified, area wise, product wise sell of Nagarjuna is also identified for clear idea of the current status of pesticide sell in Junnar Territory. From this study, it is concluded that the dominant brands and variables affects brand preferences were identified using statistical analysis (Multiple regression analysis) from the farmers responses effectiveness after using pesticide, prompt supply, reasonable price, Manufacturing/Expiry date and crop preferences which has got prominent responses. Moreover, BASF, Syngenta, Bayer and Nagarjuna are dominant brands in Junnar Territory. Considering, awareness level of respondents for dominant attributes was moderate. Therefore, Companies should concentrate for giving knowledge about these attributes; it will indirectly help for increasing their sell. Finally, Finally, Sell of Nagarjuna and competitors‟ for last five years and estimated sell of Nagarjuna by formula is identified. To achieve estimated sell Nagarjuna should change in those attributes strategy of themselves. Finally, products, area wise, last five years sell of Nagarjuna and competitor will help giving the clear idea bout current situation. And, for changing these situations Nagarjuna should implement changes inattributes of brand preferences for increase or achieving the estimated sell. |
| Year | 2012 |
| Corresponding Series Added Entry | Asian Institute of Technology. Thesis ; no. AB-12-14 |
| Type | Thesis |
| School | School of Environment, Resources, and Development (SERD) |
| Department | Department of Food, Agriculture and Natural Resources (Former title: Department of Food Agriculture, and BioResources (DFAB)) |
| Academic Program/FoS | Agribusiness Management (AB) |
| Chairperson(s) | Soni, Peeyush; |
| Examination Committee(s) | Shivakoti, Ganesh P.;Athapol Noomhorm; |
| Scholarship Donor(s) | Asian Institute of Technology Fellowship; |
| Degree | Thesis (M. Am.) - Asian Institute of Technology, 2012 |