| Author | Yupawan Nunla |
| Call Number | AIT Thesis no.AB-14-02 |
| Subject(s) | Organic farming--Economic aspects--Thailand--Yasothon
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| Note | A thesis submitted in partial fulfillment of the requirements for the degree of Master of Agribusiness Management, School of Environment, Resources and Development |
| Publisher | Asian Institute of Technology |
| Series Statement | Thesis ; no. AB-14-02 |
| Abstract | The aim of organic agriculture in Thailand is to promote organic farming practices for small scale farmers. The Green Market was introduced to provide opportunities for small scale organic farmer to assess the market as well as offered customers with good quality of organic and local products. Open access to the market is still one of the most crucial problems for small scale organic agricultural farmers in Thailand. Green Market considers as a promising alternative to the farmers of Thailand. The study was undertaken in Yasothon province of Thailand to understanding the context of Green market, current management lineages between Green Market stakeholders like a customer ; vendor and market manager. The study covers the current situation of the Green Market. It was found that numbers of Green market in the rural area decreasing while number of green markets in cities are increasing. The products available in this market are local, organic and seasonal. The customers and vendors are overall satisfied with performance of the market in Yasothon. It was found during survey that the supply and demand in this kind of market not matched. The customer was willing to pay for many products, but farmers were unable to fetch these products to market because of limitation of climate and seasonal a vailability. The internal factor affecting green market performance is vendor participation and satisfaction. The reasons that limit the farmer participants were the distance between their houses to market. However, the cost of transportation and demographic factors had no significant relationship with the ability of farmer participation. The key player for green market is the customer. The customer prefers the local product at first; the organic certification and quality were ranked 2 nd and 3 rd in the customer survey. They have confident about the overall performance of the green market. The only threat they found was the lack of diversity in the products available in the green market. |
| Year | 2014 |
| Corresponding Series Added Entry | Asian Institute of Technology. Thesis ; no. AB-14-02 |
| Type | Thesis |
| School | School of Environment, Resources, and Development (SERD) |
| Department | Department of Food, Agriculture and Natural Resources (Former title: Department of Food Agriculture, and BioResources (DFAB)) |
| Academic Program/FoS | Agribusiness Management (AB) |
| Chairperson(s) | Soni, Peeyush |
| Examination Committee(s) | Shivakoti, Ganesh P.;Wattanaporn Meskuntavon |
| Scholarship Donor(s) | Ministry of Agriculture and Cooperatives, (MOAC), Thailand |
| Degree | Thesis (M. Am.) - Asian Institute of Technology, 2014 |