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Business diversification of a real estate companies | |
Author | Pichaya Bhanubhak |
Call Number | AIT Thesis no.CM-09-15 |
Subject(s) | Real estate management |
Note | 107 p. : ill. |
Publisher | Asian Institute of Technology |
Series Statement | Thesis ; no. CM-09-15 |
Abstract | The property market was volatile and impacted by political instability and global financial crisis. These causes affect consumer confidence. However, real estate company adopts business strategy by diversifying business to maintain the business growth. The study focused on diversification of real estate into construction which can affect the operating and financial inter-relation in organization business process to determine the financial outcome of business diversification. The objectives of study are 1) to identify the financial and operational inter¬relation between real estate developer and its parties through business diversification 2) to investigate how the real estate developer can diversify business into construction 3) to propose the recommendation for financial management that is appropriate for real estate business in handling with the important factors towards diversification into construction. The study used qualitative method by using case study as a research design. The research methodology begins with modeling of business diversification which comprise of preliminary modeling and verification. It continued with the data collection by using the modeling to design the case study questions for interviewing and to select the case study. Data analysis is conducted by using explanation which all important evidences are described. The result from the study showed that there are three main issues in business organization process including financial, spending, and revenue. The financial is the part to find funds for operation and investment. The spending is divided into material cost, land cost, skilled contractors/skilled labors cost, and wages. The revenue comes from to sales of real estate to customers. Finally, the benefits of diversification are to exam tax from BOr promotion privileges, to reduce the cost of construction, to reduce construction period, and more flexibility to operate business such as in some laws and regulations for the EIA report. The modeling of business organization process, business diversification, and money management are developed and discussed in this study. Moreover, the analysis of causes and effects of business diversification are also proposed in this stud |
Year | 2009 |
Corresponding Series Added Entry | Asian Institute of Technology. Thesis ; no. CM-09-15 |
Type | Thesis |
School | School of Engineering and Technology (SET) |
Department | Department of Civil and Infrastucture Engineering (DCIE) |
Academic Program/FoS | Construction Engineering and Infrastructure Management (CM) |
Chairperson(s) | Chotchai Charoenngam |
Examination Committee(s) | Hadikusumo, B.H.W.;Santi, Charoenpornpattana |
Scholarship Donor(s) | RTG Fellowship and AIT Fellowship Scheme |
Degree | Thesis (M.Eng.) - Asian Institute of Technology, 2009 |