| Author | Jarumon Charoensatayatham |
| Call Number | AIT Thesis no.IM-08-07 |
| Subject(s) | Mobile commerce
|
| Note | A thesis submitted in partial fulfillment of the requirements for the degree of Master of Science in Information Management, School of Engineering and Technology |
| Publisher | Asian Institute of Technology |
| Series Statement | Thesis ; no. IM-08-07 |
| Abstract | Mobile commerce has become the newest channel which can eliminate the limitation of electronic commerce. The cellular phone or PDA can provide the beneficial of mobility. While customers were doing the transactions, they did not know who their sellers are. Therefore trust should be the important factor to make the customers purchase. Trust is the factor that can influence users to do online transaction. How the buyers can trust that the goods are delivered to them within good condition. This reason makes trust important. This study is focusing on the factors that influence in mobile commerce do people trust more based on customer perception. By studying the literatures, there are many proposed way to group the influential factors. This paper groups it by the statistically significant of the survey. Influential factors of trust are divided into 3 perspectives; content and service provider, design, and confidence and technology. The methodology which had been used is the survey together with experiment. The experiment is designed combining the human computer interaction theory and the trust definition from user's perception which was studied in the survey. Results of the experiment show that there is no difference between direct manipulation and indirect manipulation as long as the interface provided enough information to users. |
| Year | 2008 |
| Corresponding Series Added Entry | Asian Institute of Technology. Thesis ; no. IM-08-07 |
| Type | Thesis |
| School | School of Engineering and Technology (SET) |
| Department | Department of Information and Communications Technologies (DICT) |
| Academic Program/FoS | Information Management (IM) |
| Chairperson(s) | Donyaprueth Krairit;Janecek, Paul; |
| Examination Committee(s) | Guha, Sumanta; |
| Scholarship Donor(s) | RTG Fellowship; |
| Degree | Thesis (M.Sc.) - Asian Institute of Technology, 2008 |