Using social networking to build employee relationships : a case of the Bank of Thailand | |
| Author | Naphat Cheamchenkool |
| Call Number | AIT Thesis no. IM-13-04 |
| Subject(s) | Bank of Thailand--Employees Online social networks--Thailand Social relations--Thailand |
| Note | A thesissubmitted in partial fulfilment of the requirements for thedegree of Master of Engineering in Information Management, School of Engineering and Technology |
| Publisher | Asian Institute of Technology |
| Series Statement | Thesis ; no. IM-13-04 |
| Abstract | This research study investigates how the intra-organizational use of a social website can effectively build relationships among employees in a case of the Bank of Thailand. The requirements of a social website were gathered from face-to-face interviews and online questionnaires with BOT employees. Itrevealed that Facebook is the most favorite social websitewhich employees use, thereforeitis selected as a social networking tool to design and implement a social networking prototype in this study. In order to determine the impacts of social networking use on building employee relationships, hypotheses of this study are developedtoexaminethe intra-organizational use of a social website,coveringintensity and frequency,toincrease levels of social relations –bridging, maintained and bonding relationships among employees.To perform an experiment, the procedure consists of three steps which are pre-test surveys, one-month participating on a social networking prototypeand post-test surveys. By using Pearson’scorrelation analyses, the results indicate thatthe usage of the social websitemoderately correlates with increased level of only bonding social relation, but not with increased level of bridging and maintained social relations.It means thatintensive and frequent use of the social website influences onlyon the formation of bonding relationshipsamong employees who are close friends. Itdoes not influence on building bridging relationship among employees who are total strangers and maintained relationship among acquainted colleagues.One possible explanation of these results is that for building bridging and maintained relationships, social trust and reciprocity might be needed. Regarding recommendation for the Bank of Thailand, to utilize a social website effectively, asocial website should be rigorously promoted to encourage the intra-organizational use. It should also be supportedto initially use as an organizational channel to work on a project together.Moreover, the way to set the organizational policy, especially the way to choose infrastructure technology like a social website should be revised in order to servethe realneeds of overall employees. With all of these, the use of a social website likely expands an intra-organizational network amongemployees, which increases connection and relationship building among them |
| Year | 2013 |
| Corresponding Series Added Entry | Asian Institute of Technology. Thesis ; no. IM-13-04 |
| Type | Thesis |
| School | School of Engineering and Technology (SET) |
| Department | Department of Information and Communications Technologies (DICT) |
| Academic Program/FoS | Information Management (IM) |
| Chairperson(s) | Vatcharaporn Esichaikul; |
| Examination Committee(s) | Duboz Raphael;Dailey, Matthew N.; |
| Scholarship Donor(s) | Royal Thai Government;Asian Institute of Technology Fellowship; |
| Degree | Thesis (M. Eng.) - Asian Institute of Technology, 2013 |