Success practice of residential development project for small entrepreurs in Thailand | |
| Author | Siwarat Phakwiwat |
| Call Number | AIT Thesis no.CM-18-07 |
| Subject(s) | Small business--Thailand Entrepreneur--Thailand |
| Note | A thesis submitted in partial fulfillment of the requirements fo rthe degree of Master of Engineering in Construction,Engineering and Infrastructure Management, School of Engineering and Technology |
| Publisher | Asian Institute of Technology |
| Series Statement | Thesis;no. CM-18-07 |
| Abstract | The property development business is accepted as one of the most challenging business with high riskwhich operates across wide ranges of business, integrates several areas of services, knowledges and skills in order to deliver a successful project.However, thebusinessalso is one of the most attractive for new investors and developers due to generating high profit ratioand high demand level as common human needs. Consequently, the number of non-successful developer has raised due to intense competition and requirement of several skills.Thus, aim of the research is to investigate key practices for small sized property developers to be successfulespecially in term of profitability.In order to achieve the research’s objectives, theoretical framework was developed as a guideline from intensive literature review and proceeded pre-survey to recheck frameworks before interviews. The five semi-structure interviews and site visiting were conducted to gather qualitative information for analysis in the research. To systematically analyze, the property development process is divided into seven stages: initial stage, land selection, designing, financing, construction, marketing and customer service, and fourteen concerning areas. The qualitative case study research was conducted to provide comprehensive understanding in property development project. The effect matrix and case ordered display are used to illustrate the analyzed content in order to be more understandable for the readers. In conclusion, the researcher recommends the key practices to achieve profitability in small sized entrepreneurs who prefer to adopt each practice in order to do the business. |
| Year | 2018 |
| Corresponding Series Added Entry | Asian Institute of Technology. Thesis;no. CM-18-07 |
| Type | Thesis |
| School | School of Engineering and Technology (SET) |
| Department | Department of Civil and Infrastucture Engineering (DCIE) |
| Academic Program/FoS | Construction Engineering and Infrastructure Management (CM) |
| Chairperson(s) | Chotchai Charoenngam; |
| Examination Committee(s) | Santoso, Djoen San;Hadikusumo, Bonaventura H.W.; |
| Scholarship Donor(s) | Royal Thai Government Fellowship; |
| Degree | Thesis (M.Eng.) - Asian Institute of Technology, 2018 |