A marketing strategy for Thanh An-Hanoi Company, Ltd. | |
| Author | Nguyen, Dang Thuyet |
| Subject(s) | Thanh An-Hanoi Company, Ltd. Marketing Strategic planning |
| Note | A project submitted in partial fulfillment of the requirements for the degree of Master of Business Administration (Executive) in International Business – Management of Technology, School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | Major concern of private company in Vietnam is to set up a marketing strategy for longterm development. This research presents the business analysis of a hi-tech medical equipments distributor company in order to build up a marketing strategy to maintain the market leader position of that company. SWOT and Five Forces Analysis methods were used to get in-depth understanding about the company. Being the current market leader, the company was revealed to be a strong firm in health care service, having great chances to develop speedily in the period to 2020. Marketing strategy is built to maximize the company’s resources to compete with other competitors in short-term and long-term. Marketing strategy cannot be successful without excellent product development and innovative human resources development strategies. |
| Year | 2009 |
| Type | Project |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (Executive) in International Business - Management of Technology (VN/BKK)) |
| Chairperson(s) | Swierczek, Fredric W.; |
| Examination Committee(s) | Sununta Siengthai;Rodsutti, Michita Champathes; |