A sustainable strategy for the oil & gas production enterprise of Vietsovpetro Joint Venture | |
| Author | Trinh, Hoang Linh |
| Subject(s) | Oil and gas industry--Vietnam Vietsovpetro Joint Venture--Management |
| Note | A project study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration (Executive) in International Business – Management of Technology (VN), School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | This research study is conducted and submitted in partial fulfillment of the requirements for the Degree of Master of Business Administration (Exclusive) Program awarded by Asian Institute of Technology. In this research study the author will focus on the marketing activities of Oil and Gas Production Enterprise (hereinafter is called as OGPE), a subsidiary of Vietsovpetro Joint Venture in Vung tau city of Vietnam. Oil & Gas Production Enterprise ("OGPE") was established on 13 February 1987 as the biggest affiliated unit of Vietsovpetro Joint Venture Company - a joint venture between Vietnam National Petroleum Corporation and the Russian oversea oil association which called as Zarubezneft, main business of which is to produce crude oil and associated gas from two offshore oil fields named White Tiger and Dragon. From the year of 2005 OGPE has directed to new business orientation that is to provide technical services to other oil and gas operators in Vietnam market utilizing its own existing powerful facilities and infrastructure. It is considered as the way to survive itself on the difficult situation due to a significant downtrend of oil and gas production after more than 20 years of operation of its existing oilfields. Moreover, the technical services provision is expected to be a window which leads the company to the stability and sustainable development. This research study is developed to clarify a general picture of the technical services provision activities of OGPE up to now and then to propose a new marketing strategy for improving this business. The research will analyze and assess the current marketing activities of OGPE. It also identifies problems and main causes in the OGPE's technical services provision, at that the analysis is performed utilizing modern marketing tools analysis approaches such as SLEPT mode, 4-P (Product, Place, Price, Promotion) strategy, etc. The fifth chapter presents proposals for a new marketing strategy for OGPE in order to expand the market share, to increase revenue and profits from the provision of technical services and to be directed toward to the company’s sustainable development. At the same time the author will propose a detailed marketing plan that the company should consider for its implementation. |
| Year | 2010 |
| Type | Project |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (Executive) in International Business - Management of Technology (VN/BKK)) |
| Chairperson(s) | Zee, Rian Beise; |
| Examination Committee(s) | Do, Ba Khang;Islam, Nazul; |
| Scholarship Donor(s) | Vietsovpetro J.V.; |