Japan Airlines: improving cost effectiveness and service excellence | |
| Author | Supawan Sucher |
| Subject(s) | Japan Airlines--Customer Services Cost effectiveness Airlines--Customer Services |
| Note | The degree of Master of Business Administration (Executive) in Management of Technology and International Business, School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | The Japan Airlines Corporation (JAL) has been negatively affected by a series of issues that have challenged its position as one of the most successful airline companies in the world. Since 2001, there have been incidents of terrorism, natural disasters, outbreak diseases and other problems in many parts of the world. All of these have had a negative impact on passenger demand, particularly in tourism, and have hit the JAL Group very hard. This is because the JAL Group has the largest network of international routes originating from Japan, and relies on the Japanese tourist market as a major source of its revenue base. The JAL Group is also facing fierce competition and high fuel costs. The company needs to find solutions to these challenges and to increase revenue by introducing more competitive products and services and by looking at various methods of cost reduction. This study examines the current situation of JAL and suggests possible ways to reduce the cost of operation in order to compete successfully in this most challenging market, while strengthening the company’s excellent service reputation to meet and surpass customer expectations. |
| Year | 2007 |
| Type | Thesis |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (Executive) in International Business - Management of Technology (VN/BKK)) |
| Chairperson(s) | Dimmitt, Nicholas; |
| Examination Committee(s) | Do, Ba Khang;Sununta Siengthai; |