1 AIT Asian Institute of Technology

Assess the effectiveness of Technical Department’s Establishment : a case of Sonadezi Long Thanh Shareholding Company SLC, Vietnam

AuthorLe Xuan Sam
NoteA project submitted in partial fulfillment of the requirements for the degree of Master of Business Administration (Executive) in International Business – Management of Technology (VN), School of Management
PublisherAsian Institute of Technology
AbstractThe author of this study would like to contribute to the development of Long Thanh Sonadezi Company. Through the project, I would like to report to the Board of Directors who made decision to set up the technical department the performance and effectiveness. In other words, I would like to report the aspects that the technical department has achieved and aspects that need improving. This report is to find out the root causes, which make customers unsatisfied. Based on the finding, the author will propose several solutions to improve customers’ satisfaction. The author used customer survey data in years before and after the technical department establishment in order to find out the strength and weakness. Through interview, the author finds out that the establishment of the Technical Department has improved the customer’s satisfaction. First of all, the green and landscape caring activities in Long Thanh activities has been well implemented and so has the hygiene activities. As a result, customers are more satisfied with this aspect. On the other hand, there are still aspects, which need improving to gain more customers’ satisfaction. These include traffic light system, water supply, quality of repair work and services. For traffic light system, the Technical Department has their staffs to check around the industrial zone and submit report by the end of the days. On the other hand, the Department also has maintenance plans. For water supply, the quality of water will be checked before it is pumped into the industrial zone. Besides, the Department also has staffs to have a quick test at the pumping station before pumping to factories in the industrial zone. Water pressure is one of the important factors. Thus, Long Thanh Sonadezi carries its weekly pumping maintenance meanwhile informing customers the water reserve plans as well as replacing old pumping. Moreover, there will be more backup pumping machines. For the quality of repair work, the Technical Department has their staff to carry out periodical maintenance as well as replacing broken equipment for customers. In addition, professional contractors will be carefully chosen to assure the quality of the repair work. Finally, assigning duties to experienced supervisors of the technical department to supervise the repairing process of contractors. For the quality of service, the Technical Department will have their employees to attend short and long-term course on communication or attend foreign language courses. Moreover, the Department also concentrates on recruiting excellent candidates as well as hiring consultant in order to assure the quality of service. Last but not least, the Department is building an incentive scheme to motivate its employees to do their best to meet the goal of the company.
Year2013
TypeProject
SchoolSchool of Management (SOM)
DepartmentOther Field of Studies (No Department)
Academic Program/FoSMaster of Business Administration (Executive) in International Business - Management of Technology (VN/BKK))
Chairperson(s)Juthathip Jongwanich;
Examination Committee(s)Supasith Chonglertham;Venkatesh, Sundar ;
Scholarship Donor(s)Sonadezi Long Thanh Shareholding Company, Viet Nam;


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