1 AIT Asian Institute of Technology

Assessing business strategies : a case study of DIAHAI a leading surveying company in Southern Vietnam

AuthorNguyen Viet Dung
NoteA project study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration (Executive) in International Business – Management of Technology (VN), School of Management
PublisherAsian Institute of Technology
AbstractSurveying is a sector of construction industry but its role is underestimated. Within the research is the summary of business of DIAHAI, one of the top three companies in the field of surveying in the Southern of Vietnam. Using the internal and external factors collected through interviewing and survey, a picture of strengths – weaknesses – opportunities and threats of the company has been revealed. Based on that analysis, a few recommendations were suggested to the managers of DIAHAI so they can select suitable strategies for the company to be improved and developed.
Year2013
TypeProject
SchoolSchool of Management (SOM)
DepartmentOther Field of Studies (No Department)
Academic Program/FoSMaster of Business Administration (Executive) in International Business - Management of Technology (VN/BKK))
Chairperson(s)Winai Wongsurawat;
Examination Committee(s)Yuosre Badir, Yuosre;Willi Zimmermann;


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