| Author | Nguyen Van Hieu |
| Note | A project submitted in partial fulfillment of the requirements for the
degree of Master of Business Administration (Executive) in
International Business – Management of Technology, School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | A Brand name is not simply a name attached to the product but it covers all businesses that to
provide customers with products. Brand name development efforts always bring effectively
quality products and services to serve the consumer, as well as create significant social value.
Enterprises want to have a stable operation and development. They need care about the issues
related to brand name.
At the end of 2008, Vicem started building and developing the brand name “Vicem”. Since then,
Vicem has been more actives to establish its own brand name strategy. The first stage is underway
to manage the brand name strategy.
This research carefully analyzes the development brand name “Vicem” of Vicem. Based on the
findings, the recommendations will be submmited to develop Vicem brand name for next stage. |
| Year | 2013 |
| Type | Project |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (Executive) in International Business - Management of Technology (VN/BKK)) |
| Chairperson(s) | Swierczek, Fredric William; |
| Examination Committee(s) | Huynh Trung Luong;Bechter, Clemens ; |
| Scholarship Donor(s) | VICEM; |