1 AIT Asian Institute of Technology

Business development for software company in Vietnam

AuthorMai Hoai An
NoteA project submitted in partial fulfillment of the requirements for the degree of Master of Business Administration (Executive) in International Business – Management of Technology, School of Management
PublisherAsian Institute of Technology
AbstractIMT Solutions, hereafter called IMT, is a start-up software company in Vietnam. The company was co-founded by a group of young Vietnamese entrepreneurs, who have been working in the IT industry for over 12 years. IMT provides the wide range of IT services and products across different industries. The company focuses on cost effective and high quality solutions that can build, manage and support clients' IT systems across the entire value chain - infrastructure, applications and business processes. This research proposes the solution for business development plan of IMT. The research conducts a SWOT analysis and proposes several strategic alternatives for IMT. The final solution is selected to take advantages of opportunities, leverage core team competencies. In order to help IMT to enter the market, the research proposes a strategy relied on a combination of being low cost and differentiation. IMT builds its differentiation through a core technology competence development process, which leverages the experience of the core team while taking advantages of the new technologies. The solution proposes using capability in new smart-phone platforms as the key technical differentiation. In order to grow the business, the solution suggests the “one-stop-shop” strategy, which applies the economy of scope strategy in a selective way to achieve competitiveness. The research also highlights key points of the marketing plan, risk management and exit strategy taking into account lessons learnt from leading successful companies
Year2008
TypeProject
SchoolSchool of Management (SOM)
DepartmentOther Field of Studies (No Department)
Academic Program/FoSMaster of Business Administration (Executive) in International Business - Management of Technology (VN/BKK))
Chairperson(s)Do Ba Khang;
Examination Committee(s)Badir, Yousre;Tritos Laosirihongthong;
Scholarship Donor(s)Self Support;


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