| Author | Chu Thi Kim Thanh |
| Note | A project study submitted in partial fulfillment of the requirements for the
degree of Master of Business Administration (Executive) in
International Business – Management of Technology (VN), School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | Air France is present in Vietnam aviation market from its very beginning. Air France is
still now among the major air carriers in Vietnam. However there are many challenges in
perspective that we have to face because the market is changing and the competition is
more and more intense. Thus, it is important to assess the Vietnam aviation market then
our strengths, weaknesses, opportunities and threats in order to find out “The business
development strategy for Air France Vietnam” which can help to gain more market share
for Air France as well as to guarantee a stable development, maintain our leader position in
the market. This research will focus on actions in Air France Vietnam value chain to
achieve the chosen development strategy. |
| Year | 2014 |
| Type | Project |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (Executive) in International Business - Management of Technology (VN/BKK)) |
| Chairperson(s) | Swierczek. Fredric William; |
| Examination Committee(s) | Huynh Trung Luong;Bechter, Clemens;Tritos Laosirihongthong; |