| Abstract | In the competitive and exciting market, besides the good quality of furniture products or any elements which can attract to consumers such as hot prices or promotion, in special, when Vietnam more likes Western or even Europe styles than their old Asian style, then, they need someone who can understand clearly about foreign design, in additional, the designation should be mixed between their wants and their culture. Therefore, understanding demand, consumers’ needs, that’s why BOMM is coming to satisfy what they really want A company with furniture design service only brings to customers more choice in their selecting by international professors with long time experiences in designing.
However, it will not be an easy job to do. Firstly, it is a new kind of business in Vietnam while others including providing furniture equipments. Secondly, our labour force comes from experiences professors with international background; so, the price is a little bit higher than others. Thirdly, it is really a dramatically competitive market in Ho Chi Minh City.
Following researching as well as set-up a business plan, it is truth this kind of business is very potential due to the population increasing, education background nowadays, consumers’ income, etc. Our business is what they want/ need. |