| Author | Bui Thi Thu Hoai |
| Note | A project submitted in partial fulfillment of the requirements for the
Degree of Master of Business Administration (Executive) in
International Business – Management of Technology, School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | After more than 3 years working for Hanoi office of Swedish company named Euroland Investor Company (www.euroland.com) in which business is providing Investor relations (IR) services in Europe, the author is aware that this service is hardly available in Vietnam. The research aims at developing a business strategy for IR service for Euroland Investor Company (EUL) to expand the service in Vietnam.
In order to come to the conclusion whether EUL should launch the IR service in Vietnam or not, the author starts by reviewing the situation of Vietnam Stock market in general and Investor relations awareness in specific. As the newly developed stock market, it is found that the Vietnamese enterprises do not perceive the importance of Investor Relations; some enterprises have no idea about this kind of activity. Moreover, the fact is that they are not so fond of publishing their information to the investors; that is the reason why all the information published is for compliance to the regulations on purpose.
However, the context will no longer drive in the same way when more and more Vietnamese companies want their shares to be listed on another stock markets and attract international investors, so that publishing information to the investors is a must-have activity of a company.
For the better understanding of IR activity in Vietnam, the author also conducts a survey distributing to the Investor Relations officers of more than one hundred companies asking them about their conception of Investor Relations, their demanding as well as the most important activity when they carry out the IR plan. Regarding to the findings of this survey, the author can distinguish three kinds of potential customers. In addition, together with the assessment of EUL top managers about the competitive strength and IR industry attractiveness, the author makes recommendations for EUL which segment of customer should be focused.
Finally, with the help of analyzing Five forces model by Michael Porter, the attractiveness and business value of IR service are stated to pinpoint opportunity for EUL when developing the service in Vietnam. Two big competitors are also taken into consideration with their offers to the customers helping the author make the segmentation to the potential customers of a company in this field. |
| Year | 2012 |
| Type | Project |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (Executive) in International Business - Management of Technology (VN/BKK)) |
| Chairperson(s) | Winai Wongsurawat; |
| Examination Committee(s) | Huynh Trung Luong;Zimmermann, Willi ; |