1 AIT Asian Institute of Technology

Business strategy for a Consulting Company in Vietnam : the case of ATIM in Ho Chi Minh City, Vietnam

AuthorNguyen Thanh Hien
NoteA project submitted in partial fulfillment of the requirements for the degree of Master of Business Administration (Executive) in International Business – Management of Technology (VN), School of Management
PublisherAsian Institute of Technology
AbstractThe purpose of this thesis is to seek feasible business strategies and recommendations to ATIM for developing the legal consulting services and business consulting activities under the new situation of aggressive competition among the law consulting providers as well as the global economic crisis. In order to achieve this objective, I will start introducing background of the current legal consulting status of related issues. The next part will be preparation of further analysis including theories and descriptions of Vietnam legal consulting business. Moreover, I will present SWOT, Five Forces and Competitive Advantages of the legal consulting services and business consulting activities as well. The key discussion will take place around the legal consulting services analysis. After identifying opportunities as well as challenges of the legal consulting service business, I will design an appropriate business strategy for ATIM to enhance its legal consulting business to be more effective and profitable
Year2013
TypeProject
SchoolSchool of Management (SOM)
DepartmentOther Field of Studies (No Department)
Academic Program/FoSMaster of Business Administration (Executive) in International Business - Management of Technology (VN/BKK))
Chairperson(s)Winai Wongsurawat;
Examination Committee(s)Igel, Barbara;Tritos Laosirihongthong;
Scholarship Donor(s)Asia International Consulting Law Firm ( ATIM Consulting ), Vietnam;


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