| Author | Luu Hoang Anh |
| Note | A project submitted in partial fulfillment of the requirements for the
degree of Master of Business Administration (Executive) in
International Business – Management of Technology (VN), School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | A strategy will decide the fate of company. A strategy will be able to lift the company in the new level of success or it will create another crisis, which can remove its name of out the market. Strategy is not a simple formulation where company can plan it in one day, one week. It is defined as the art of science of planning, implementing and evaluating decisions that enable company to archive long-term objective. Nowadays, strategy plays an extremely important role. Companies have to face constantly unknown threats, risks. The question here is how they are able to identify it before it actually happen; at the same time how to recognize opportunities before its competitor even think about that. A well-plan strategy has to analyze various aspects of company in which they will find out their internal strengths, weaknesses. Then it will be compared with the market situation to find solutions. The term strategic planning originated in the 1950s and was very popular between 1960s and the mid 1970s. During these years, businessman believed that strategy planning was the answer for all problems. However, it was put aside during 1980s, as it did not yield high return. 1990s, strategy planning had been used again and is widely practiced today in the business world.
However, it is not true in case of state-owned companies in Vietnam. The current trend is that companies are trying to get as much profits as they can without investing into future. Nhabe Garment Corporation is a typical example of this trend. An interview of managers from Nhabe Garment Corporation will be conducted. The object of the interview is to find out why state own company are losing their competitive advantage to FDI company in their own land. The result shows that there are significant factors that contribute to the weak position of state-own company. Human resource management, production management, power centralization is linked strongly. Base on the company’s analysis, some recommendations will be provided so state-owned company will be able to compete against FDI company in their own land and exporting markets |
| Year | 2014 |
| Type | Project |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (Executive) in International Business - Management of Technology (VN/BKK)) |
| Chairperson(s) | Winai Wongsurawat;Huynh Trung Luong; |
| Examination Committee(s) | Hadikusumo, Harimurti W ; |