| Author | Nguyen Ba Trung |
| Note | A project submitted in partial fulfillment of the requirements for the
degree of Master of Business Administration (Executive) in International Business – Management of Technology (VN), School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | Every year, PepsiCo Vietnam invests millions of dollars to import the visicoolers which are equipped for customers to increase the company turnover. However, both of PepsiCo as well as Coca Cola Vietnam are facing the troubles on the visicooler management.
A large number of the visicoolers of PepsiCo are used to display the PepsiCo brand products with the low ratio. Besides that, some visicoolers has been lost when actually inspect at the stores.
Some causes and analysis have been discovered through the survey from customer comments along with rereading the company policy.
From the above survey, build up and improve the solutions for goods display such as establish the merchandising team, standardize the visicooler merchandising way, give the incentives to customers as well as salesman, etc. Form the regular store checking team, release the press of the PepsiCo property rights on the mass media and attach the barcode/RFID in the visicooler at the same timeto reduce the loss of the company assets.
If these suggestions are implemented, it will improve the visicoolers performance in market. As a result, the company turnover will be increased and the capital recovering ability will improve and enhance efficiently. |
| Year | 2014 |
| Type | Project |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (Executive) in International Business - Management of Technology (VN/BKK)) |
| Chairperson(s) | Bechter, Clemens;Donyaprueth Krairit; |
| Examination Committee(s) | Kritsadarat Wattanasuwan; |