| Author | Ghosh, Riddhi |
| Note | A project submitted in partial fulfillment of the requirements for the
degree of Master of Business Administration (Executive)
International Business, Technology Management and Entrepreneurship, School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | The main objective of any business enterprise as told by Peter Drucker is to `create
customers` the pre-conditions of which are satisfying and delighting a customer. The
competitiveness problem which many enterprises are faced with is not of “foreign”
competition, but of nontraditional competition. Competition for future is to explore,
compete to create and identify emerging opportunities – to fashion out new competitive
space. To achieve the objective the enterprise needs to continuously `recreate` itself. In
this game of continuous recreation the basic model is being revised. In this WTO - ruled
global village, the fittest corporation of the 21st century and beyond is one “that masters
the art of competition, when acting alone, and the art of collaboration when a part of
world-wide network”.
As successful corporates bask in the glory of achievements, the prudent ones do not get
complacent. Investing in the future is no longer necessarily related to isolated product
innovation or process innovation. Business innovation has become a mandatory
functional component of any business. Integrating businesses through successful linkage
of business strategies to technology strategies is a model of business excellence. The
process requires the catalytic powers of communication to act as strategic founder and tie
in different stakeholders. After all, the strength of a chain is measured by the strength of
its weakest link.
With the fast changing business demands, it needs individual functions of a business to
not only upgrade its expertise, but at the same time indulge itself into new roles that add
value to the business. Maximizing the usage of existing skill sets and discovering new
competency that benefit the company is where innovation lies. It is an experiment to
transform a defined function from its traditional stereotyped role to assume a strategic
position, with the power enough to bring about the desired transformation in the
company.
This paper is an effort to capture the company in distinct frames of business and explore
possibilities that foster business integration – to design a model for doing business even
tomorrow |
| Year | 2009 |
| Type | Project |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (Executive) in International Business - Technology Management and Entrepreneurship |
| Chairperson(s) | Dimmitt, Nicholas; |
| Examination Committee(s) | Venkatesh, Sundar ;Neal, Mark ; |