| Author | Doan Quynh Yen |
| Note | A project study submitted in partial fulfillment of the requirements for the Degree of Master of Business Administration (Executive) in International Business – Management of Technology (VN) |
| Publisher | Asian Institute of Technology |
| Abstract | Children can learn most when they are enjoying what they are learning and educational
games and toys are the best way to combine education and entertainment. Toy and game
industry in Vietnam is still young. 90% toys in the market are imported, mainly from
China. Educational games made in Vietnam are rare. There are concerns about safety of
toys from China. Kids spend more time in the virtual world; there are some concerns about
children becoming addicted, socially isolated or developing aggression because of games.
A sample of 59 parents in Ho Chi Minh City were surveyed in order to get their perception
about five features of toys and games (price, packaging, education, safety, teamwork) as
well as their perception of computer games. The five features of EDUGAMES Gamma
Company were also surveyed. In this study, we also surveyed how children play at home.
The results help to have an overview on toy and game market in Vietnam. These findings
about EDUGAMES Gamma Company will help Gamma company to understand their
customers and develop their business strategy. |
| Year | 2010 |
| Type | Project |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (Executive) in International Business - Management of Technology (VN/BKK)) |
| Chairperson(s) | Bechter, Clemens; |
| Examination Committee(s) | Sununta Siengthai;Gopalaswamy, Arun Kumar ; |