| Author | Nguyen Phuoc Thi Tuy Ha |
| Note | A project study submitted in partial fulfillment of the requirements for the
degree of Master of Business Administration (Executive) in International Business – Management of Technology (VN), School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | Vietnam has made gigantic efforts after renovation policy decided since the last decade.
Foreigner investment continuously increases, substantially contributes to the country’s
growth, most of all in the real estate field. High raise buildings, infrastructure projects and
other important public works are executing everywhere in all cities throughout the nation
transform it into changes full of vitality.
Grow stronger by leaps causing many quality problems in construction industry. The fact
that many projects were collapsed, cracked and sunk because of lack of independent
quality controls in construction, with social evils as corruption in tender negotiation
process causing so much loss to the society are prevented by the role of supervision
consultancy that has been regulated clearly in many degrees and circulars from the
Ministry of Construction recently since 2004. Supervision consultancy is a legal obligation
and is the responsibility of one owner to assure his project quality. The demand of this
service accelerates unexpectedly during the last 6 years.
Our company has been a pioneer to raise the construction problems and to launch the
service in Vietnamese market. Growth rate at 30% - 40% per year has been a fruitful result
but at the same time puts the company in some troubles of a high growth period. Finding
reasons to maintain the service quality while maintaining the development in a growing
market is an important role of the board management of the company.
This case research is to help that problem solved by a survey process and analysis on its
results to raise solutions and recommendations. The Gap Model of Parasuraman, Zeith and
Leonard Berry is the main guidance to the author in questionnaire compiling and
interviewing process. Other concept of Process approach of Sidoc Model helps author to
identify crucial factors that effect to quality of the service. Those models direct author to
the conclusion of the research |
| Year | 2009 |
| Type | Project |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (Executive) in International Business - Management of Technology (VN/BKK)) |
| Chairperson(s) | Beise- Zee, Rian; |
| Examination Committee(s) | Do Ba Khang;Afendras, Evangelos ; |
| Scholarship Donor(s) | AP Vietnam; |