| Author | Nguyen Thi Thanh Huyen |
| Note | A project submitted in partial fulfillment of the requirements for the
degree of Master of Business Administration (Executive) in
International Business – Management of Technology, School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | Vietnam is a developing country that has high growth rate in recent years. After changing
to the market economy and joining WTO, the living standard is better and investment in
infrastructure has been significant especially in highways, new road, new cities… This is
the reason why the demand for automobile is increasing quickly, which is creating a
potential market not only for automobile industry and also for other related industries.
Therefore, many automobile manufacturers who decided to increase their investment
capital in order to raise output to meet the increasingly high demand.
Analysts have indicated that the scale of Vietnam’s market may reach one million cars a
year, equal to the current market in Thailand. The fact that automobile manufacturers
‘owe’ clients 10,000 units, and that several manufacturers have ordered until the first
quarter of 2008 shows that the car market is prospering.
Hence, together with fast growth of automobile industry accompanied with fast
development of servicing business. In this project, developing a new servicing business
model such as building up a servicing system for car has a great potential. It is necessary to
meet up with high demand from this market. |
| Year | 2009 |
| Type | Project |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (Executive) in International Business - Management of Technology (VN/BKK)) |
| Chairperson(s) | Swierczek, Fredric W.; |
| Examination Committee(s) | Igel, Barbara ; Zimmermann, Willi; |
| Scholarship Donor(s) | Hatay Brewery Ltd. Company; |