| Author | Nguyen Thi Bich Thuy |
| Note | A final project submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | During the downturn of real estate market in Vietnam was influenced by global financial
crisis in 2008 and exceptional high interest rules of all banks in Vietnam. Many real estate
developers went to bankruptcy or have been unable to implement their projects.
In this market context, TGT, a company specialized in civil construction management took
this chance to become a new real estate developer by acquiring projects from zombie
companies and changes high quality residential projects which were very trendy during
bubble period of real estate to residential products for decent income earners. The company
leaders understood that the growing young population of Vietnam, the housing demand for
end users would be still very high and stable.
This research is conducted for the development of a business plan for Sun River
Residential Project which is divided into three sections. The first objective is to review the
current situation of real estate and residents for income earners in Vietnam in general and
in Hochiminh in particular. The second objective is to analyze the project’s strengths,
weaknesses, opportunities and threats (SWOT) connecting to real estate market in
Hochiminh city. The final objective is to develop a business plan for Sun River Residential
Project and recommendations for project implementation and operation. Information and
data through various reports, area residential master plan, relevant legal regulations of
Vietnam government, books, newspapers, articles and websites will be analyzed. The
purpose is to help TGT management have an overall view on its investment for best
results |
| Year | 2015 |
| Type | Project |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (MBA) (Publication code=SM) |
| Chairperson(s) | Swierczek, Fredric William; |
| Examination Committee(s) | Igel, Barbara ;Bechter, Clemens ;Tritos Laosirihongtong; |