1 AIT Asian Institute of Technology

Developing a human eesource atrategy for competitiveness: a case of Sonacons Construction Joint Stock Company

AuthorTran Thanh Xuan
NoteA project study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration (Executive) in International Business – Management of Technology (VN), School of Management
PublisherAsian Institute of Technology
AbstractToday, small and medium-sized enterprises (SMEs) (enterprises with less than 300 employees) accounted for very large percentage of the total number of enterprises in the world. According to Department of Planning and Investment of Ho Chi Minh City, up to 2012, in Vietnam, the number of SMEs is 98%, contributing more than 50% of the total Gross Domestic Product (GDP). Therefore, an increase of SMEs is very important. They will become a driving force for the economic development of each country and the world. During the recent global economic crisis, everyone is fully realized that the important role of SMEs is to create jobs, maintain the dynamism of the labor market, or narrow the gap of development between the local and the national. Furthermore, with the rapid development of information technology and telecommunications, e-commerce and globalization trends, more SMEs have played an important role in linking the global supply chain. However, most SMEs in Vietnam have become vulnerable under the impact of the global economic crisis. After Vietnam has entered WTO, there has been was a significant growth in foreign direct investment in Vietnam. This accession has brought many advantages and challenges for Vietnamese companies in general and Sonacons Construction Joint Stock Company (SNC) in particular. However, there is not only the competition between businesses to get the market but also the competition between enterprises to attract the talent people for their own business. One of the most challenges is that foreign companies with modern working environment, advancement opportunities and higher wage have attracted a lot of talent people, especially high level personnel. This trend has pushed Vietnamese companies into crisis of shortage senior personnel. Besides, due to economic crisis, companies have faced problems as well as get difficulty in production. So they must cut manpower to reduce the management cost. However, all business always needs good people, though they are in the circumstance which must tighten spending. From the other side, due to economic crisis, there are a lot of talent people who will leave their job immediately if they find a better job with higher salary or good environment. Conversely, there are many senior personnel who do not want to take risks and change the work. However, they cannot work efficiency as well as develop their capacity. In summary, these problems have occurred in many Vietnamese companies, namely in SNC. Given the aforesaid factors, plus the global economic woes, SNC have restructured its organization for innovation. In the restructuring process, SNC has recruited and trained more people for the new development. However, the most difficult problem is though it is difficult to find good employees; it is even more difficult to keep them with the company. Therefore, SNC aims to develop a strategic human resource management system to retain talent people as well as develop good teams who are competent and committed for the company.
Year2013
TypeProject
SchoolSchool of Management (SOM)
DepartmentOther Field of Studies (No Department)
Academic Program/FoSMaster of Business Administration (Executive) in International Business - Management of Technology (VN/BKK))
Chairperson(s)Sununta Siengthai;
Examination Committee(s)Supasith Chonglerttham;Tritos Laosirihongthong;


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