| Author | Tran Thi Bich Thuy |
| Note | A project study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration (Executive) in International Business – Management of Technology (VN), School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | Marketing is the most important function of any company, especially in modern economy in which persons’ needs and wants are much more complicated than ever regardless of goods or services would be used or not. It plays a role as a “bridge” to transmit manufacturers’ value to markets and also seems to be a means of shortening the gap between their offerings and customers’ expectations through which customers would be satisfied with what they are served. Market-oriented organizations have realized this fact quite early and have invested time and money in marketing sector with the significant success in terms of long-run strategy while the others in general and cement firms in particular which have been transforming to customer-oriented forms still find it difficult to deal with this issue, even to be confused between strategy and operational activities. With the limited knowledge acquired from AIT and the ambition of a person working in strategic department at HT, the author expects this study outcome would not only be considered as a theme for other sets of activities to be supported but also demonstrate the full efforts of cement enterprises including HT to reach for a perfect competition market of Vietnam cement industry |
| Year | 2012 |
| Type | Project |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (Executive) in International Business - Management of Technology (VN/BKK)) |
| Chairperson(s) | Winai Wongsurawat; |
| Examination Committee(s) | Badir, Yuosre ;Tritos Laosirilongthong; |