1 AIT Asian Institute of Technology

Developing a mid-range strategy for increasing the developing a new industrial zone in Dongnai Province : a case study of Long Thanh Share Holding Company

AuthorTran Thanh Hai
NoteA project submitted in partial fulfillment of the requirements for the degree of Master of Business Administration (Executive) in International Business – Management of Technology, School of Management
PublisherAsian Institute of Technology
AbstractSonadezi Long Thanh Shareholding Company (SLC) is one of the subsidiaries of Sonadezi Bien Hoa (Mother company). Since its inception in 2003, SLC, a shareholding company, has constantly developed and expanded its production and service operations over the years. The year of 2006 marked an important leap in terms of its integrated business operations and staff training activities as well. The company's total revenue of the year reached 250 billion VND making it to be one out of the Sonadezi group's leading businesses in terms of revenue. Long Thanh Industrial Zone has achieved some of the satisfactory results in last three years. However, according to the developing business plan from now to 2015, the company needs to build at least 02 industrial zones with area of around 500 hectare for each one. According to the view of developing plan to 2015, Dong Nai province has 34 established industrial zones with total area of 12,779 hectare. So, how to invest and develop an industrial zone effectively in fierce competition market? In term of this research, I will focus to identify the problems faced by SLC on developing a new industrial zone in the strong competitive environment in Dong Nai Province. And then the selection and recommendation for solving selected problem will be done at the end of the research
Year2009
TypeProject
SchoolSchool of Management (SOM)
DepartmentOther Field of Studies (No Department)
Academic Program/FoSMaster of Business Administration (Executive) in International Business - Management of Technology (VN/BKK))
Chairperson(s)Winai Wongsurawat;
Examination Committee(s)Do Ba Khang;Badir, Yuosre ;
Scholarship Donor(s)Long Thanh Share Holding Company;


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