| Author | Vu Xuan Hoa |
| Note | A project study submitted in partial fulfillment of the requirements for the
Degree of Master of Business Administration (Executive) in
International Business – Management of Technology (VN), School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | In 2012, the Vietnamese economy continues to face with many difficulties. Cement
industry is one of the sectors is affected by the changes very clearly, both directly and
indirectly. Spending of Government is cut, the real estate market is freeze and invest more
cement factory lead to overcapacity in the cement market.
Against that, the cement manufacturing company need to build themselves a strategy to
determine what an opportunity to take advantage, what is the risk to avoided to minimize
the risk. At the same time, they also need to evaluate to determine what the strengths to
develop are, what are the weaknesses must be addressed to navigate through the difficulties
ahead and look for a long-term future.
VICEM BUT SON is a manufacturing company, supplying clinker and cement in Vietnam.
With principal market is the northern provinces.
However, VICEM BUT SON not have a strategy at this time. Therefore, developing for
VICEM BUT SON a strategy in the next stage is imperative to help the company
overcome the current difficulties and develop in the future.
By finding and analysis data of company and market, the author helps VICEM BUT SON
have an overview on the situation of the company and develop a strategy for the period
2012 - 2020. |
| Year | 2012 |
| Type | Project |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (Executive) in International Business - Management of Technology (VN/BKK)) |
| Chairperson(s) | Winai Wongsurawat; |
| Examination Committee(s) | Huynh Trung Luong;Zimmermann, Willi ; |
| Scholarship Donor(s) | Vietnam Cement Industry Corporation; |