| Author | Truong Thi Huyen Chi |
| Note | A project study submitted in partial fulfillment of the requirements for the
degree of Master of Business Administration (Executive) in
International Business – Management of Technology (VN), School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | Digital technology has changed the human life. It softly embeds through people activities every day but they seem not realize the existence of it into their life. Indeed, we are live in an evolving world where technology thrives. Having the general knowledge of basic technology is vital for all, because it does not matter who you are or regardless of age and gender. It is necessary to keep up with fast-changing trends that influence the wants and needs of fastidious consumers. Due to technology has a huge influence in our daily lives and the upcoming generations including generation X and Y had it embedded in their DNA. The rapid advancement of technology plays a huge role in the growth of economy of each nation over the world.
Alternatively, there are many corporations depending on computer networks not only for conducting their business but also for basic survival or keeping up with competitors at the current time and take advantage of the benefits of technology changed in advance to hit their goals before their competitors can reach.
Thus, the sector I would like to focus on is the health care sector (private hospitals) and the role of digital marketing plays in the new marketing revolution in Vietnam health care market |
| Year | 2015 |
| Type | Project |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (Executive) in International Business - Management of Technology (VN/BKK)) |
| Chairperson(s) | Clemens Bechter;Vatcharapol Sukhotu; |
| Examination Committee(s) | Huynh Trung Luong;Anandakuttan B. Unnithan; |