| Author | Le Thanh Viet |
| Note | A project study submitted in partial fulfillment of the requirements for the
degree of Master of Business Administration (Executive) in
International Business – Management of Technology (VN), School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | The competition among retail distributors in Vietnam is getting more and more aggressive. SCD in particular and Saigon Co.op in general must cover their distribution network over every channel and area to enhance its competitiveness and positioning in the retail industry. In fact, SCD and Saigon Co.op are confronting several difficulties and challenges when appearing many experienced competitors in the retail market such as DKSH, Mesa, Big C, Lotte… Therefore, SCD and Saigon Co.op must work out and get appropriate strategies to keep and develop their business.
The strategy of expanding distribution network to GT channel is a right decision of SCD and Saigon Co.op since 80% daily consuming demand of Vietnamese is conducted from GT channel (traditional markets). As a person in charge of SCD, I have utilized knowledge and experience to determine factors affecting SCD’s distribution network, analyze problems retiled to SCD’s business performance and finally propose some solution in order that SCD can improve its competitive advantages in the retail industry in Vietnam.
Enhancing distribution network at GT channel is not only important for SCD but also for Vietnamese consumers. They will be offered a variety of products and services to fulfill their diversified demands. |
| Year | 2013 |
| Type | Project |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (Executive) in International Business - Management of Technology (VN/BKK)) |
| Chairperson(s) | Bechter, Clemens; |
| Examination Committee(s) | Sununta Siengthai;Anandkumar, S. Victor ; |
| Scholarship Donor(s) | Saigon Co.op; |