| Author | Nguyen Huu Tri |
| Note | A project submitted in partial fulfillment of the requirements for the
degree of Master of Business Administration (Executive) in
International Business – Management of Technology, School of Management |
| Publisher | Asian Institute of Technology |
| Abstract | Lubricant business competition has become more and more tough in the Vietnamese
market. Many local lubricant companies have entered into the market and compete fiercely
with international lubricant companies by its prices and flexible services.
Lubeoil Vietnam Co., Ltd. as a foreign invested lubricant company in Vietnam, having
tight internal controlled processes and high cost to operate as compared to local companies,
has faced with the low return on investment as compared to its business plan.
On the other hand, Lubeoil distributors are not professional and not aligned with Lubeoil
sales and marketing strategies that hinder the growth of Lubeoil sales and scratching its
brand image.
This study focuses on the optimization of current distributor network of Lubeoil Company,
and discusses the way to improve Lubeoil business performance thru the distributor sales. |
| Year | 2008 |
| Type | Project |
| School | School of Management (SOM) |
| Department | Other Field of Studies (No Department) |
| Academic Program/FoS | Master of Business Administration (Executive) in International Business - Management of Technology (VN/BKK)) |
| Chairperson(s) | Neal, Mark; |
| Examination Committee(s) | Swierczek, Fredric ;Sununta Siengthai; |