1 AIT Asian Institute of Technology

Employee loyalty retention and motivation : the case of Bien Hoa Sugar Joint Stock Company

AuthorTrinh Thi Kim Thuan
NoteA project study submitted in partial fulfillment of the requirements for the degree of Master of Business Administration (Executive) in International Business – Management of Technology (VN), School of Management
PublisherAsian Institute of Technology
AbstractBien Hoa Sugar Joint Stock Company (BSJC), formerly had been a State-owned Company, became the current name according to new mechanism on May 2005. The company is one of the leading sugar enterprises in the South of Viet Nam that specializes in manufacturing white refined sugar and wine & spirits. People play the most important role in business success for a company. Aware of this, BSJC has built the good human resource with more than 740 people, which have different background. Nevertheless, BSJC now is facing the problems of increasing employee turnover, attracting, retaining and motivating qualified employees to work for the company. In order to identify the root causes of the problems, a survey method has been used combining with in - depth interviews with human resource manager and Board of Directors within the company. There are four critical causes of the problems identified: ineffective and inequitable performance appraisal, uncompetitive compensation and benefits, lack of orientation program, limited and ineffective training and development. This study focuses on how to retain and motivate BSJC employees. Based on the problem analysis, solutions and recommendations are proposed with more competitive human resource management policies including compensation and benefits, working environment, training and development.
Year2009
TypeProject
SchoolSchool of Management (SOM)
DepartmentOther Field of Studies (No Department)
Academic Program/FoSMaster of Business Administration (Executive) in International Business - Management of Technology (VN/BKK))
Chairperson(s)Sununta Siengthai;
Examination Committee(s)Dwivedi, Neeraj ;Do Ba Khang;


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