| Abstract | Healthcare is one of the elements receiving the most concerns from expatriates who have
to travel, work or live in countries where the healthcare standard is quite below their
home countries’. Therefore, in order to provide healthcare support to the expatriates, who
have to work, live or travel in Vietnam, AEA International Holdings Pte. Ltd. decided to
set up its business, called International SOS Vietnam Co., Ltd., in this country only after
two years since Vietnamese Government officially called for foreign direct investment
from foreigners. As the first foreign directed investment company joining the market and
providing international healthcare standard, International SOS Vietnam soon gained the
clients’ awareness and was acknowledged by its clients as the leader in this market
segment.
However, because Vietnam economic condition keeps changing, together with the
increment of more middle to high class Vietnamese citizens in its population structure,
there are more competitors joining the market. Accordingly, revisiting and reformulation
of its business strategy is a must should it still wants to keep its position.
The review of current business strategy, environmental factors and its own strengths and
weaknesses have indicated that the company should utilize the opportunities that the
environment can bring, strengthen its advantages over its competitors, enhance the
current processes, bring in new services to its existing clients and expand the client base
to new clients. Only through this, the company can survive and grow in the long run. |