1 AIT Asian Institute of Technology

Formulating and implementing a competitive strategy for an infrastructure project to attract investment

AuthorNguyen Quoc Trung
NoteA project submitted in partial fulfillment of the requirements for the degree of Master of Business Administration (Executive) in International Business – Management of Technology (VN), School of Management
PublisherAsian Institute of Technology
AbstractSonadezi Chau Duc Company (SZC) is one of the subsidiaries of Sonadezi Corporation that is leading in the industrial property development in Vietnam. SZC was established on June 26, 2007 with total registered capital of VND 700 billion (equivalent to approx. USD 35 million) to invest in infrastructure of a 2,200-hectare dwarfed agricultural area in Ba Ria –Vung Tau Province into a modern urban industrial park. Up to now, there are 14 industrial zones in Ba Ria - Vung Tau Province. Phu My 3 Industrial Park and Chau Duc Urban Industrial Park are two new projects of the province in the phase of buying land and building infrastructure. The other industrial parks have been leased by 70% of their area. The target of this project is analyzing the advantages and disadvantages, strengths and weaknesses of Chau Duc Urban Industrial Park in this fierce market. Through valuing among the competitors in the real estate industry and market, we formulate and offer the implementing solutions to satisfy customer needs and improve the competitive position of the company
Year2014
TypeProject
SchoolSchool of Management (SOM)
DepartmentOther Field of Studies (No Department)
Academic Program/FoSMaster of Business Administration (Executive) in International Business - Management of Technology (VN/BKK))
Chairperson(s)Winai Wongsurawat;
Examination Committee(s)Igel, Barbara ;Zimmermann, Willi ;Badir, Yousre ;
Scholarship Donor(s)Chau Duc Shareholding Company;


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